A feature-trained eye, now directing AI.
Generative tools don't replace a cinematographer's eye — they answer to it. As Creative Director and AI Director, Roy uses them to picture the things a camera can't reach: abstract ideas, futures that don't exist yet, worlds a brand needs its audience to feel. Same instincts for story, light and pacing that he brings to a live set — now applied to a new medium, with an editor in the room.
Role: Creative Director / AI Director — concept + generation (with editor)
A company film for Eightfold AI — a generative, director-led piece translating an abstract idea about talent and technology into something a viewer can feel.
Roy brings twenty years of feature-film and commercial craft — composition, pacing, emotional arc — to generative tools. The result is director-led AI work that looks and feels like cinema, not like a tech demo. If your company needs to visualize something that doesn't exist yet (a concept, a prototype, a future), this is how.